Peperami Valentines Day

Experiential activation at Westfield Stratford City from February 9th to 11th.
Consumers were able to meet the Beef Animal in person and get romantic advice from him in his very own pop-up Love Grotto.
Competition to win a range of Valentine’s Day inspired gifts, including bespoke Beefy Bouquets – limited edition floral bouquets crafted around the hero Beef Peperami.
Advertorials in The Metro featuring the Peperami Beef Animal as the nation’s agony uncle, dishing out his dating tips to readers and encouraging them to meet him in person at Westfield.
Beef Animal ‘created’ his very own romantic Spotify playlist to put the nation in the mood for love on Valentine’s Day, and also featured in his very own music video.
Beef Animal was also active on “a popular dating app”, allowing singletons to swipe right and ask him for some words of wisdom.